Your brand is your representative to the world. Consistency is key.
January 2023 discussion with Ed Mysolgland of How to Sell a Business podcast. How wineries create value, what to look for in purchasing a winery and how to make a winery sales ready.
Before you dive into the business of making and selling wine, start with creating your winery vision statement. It’s critical for you to have a firm understanding of what you do, who you are and why you want to start a wine business. This starts with a vision for your winery. Start by answering theseContinue reading “Crafting the Winery Vision Statement”
As we move back into open tasting rooms and, hopefully, a more normal wine country summer and harvest, the question has come up: Should tasting rooms continue to be by-appointment, or should they be open for all walk-in customers? The 240% jump from walk-in tasting rooms to by-appointment in the last year, as highlighted inContinue reading “A Case for By-Appointment Tasting Rooms”
A common question from clients and prospective clients is: Where do I start? My suggestion is: Start with your vision. Deciding on the vision for your winery or winery business is the very first step in creating a successful company. So, what is it and how do you write it? The vision comes first BeforeContinue reading “What’s Your Vision?”
Plan for the future by creating financial plans that enable you to grow your business, capitalize on opportunities and weather the threats.