Last year was the worst fire season on record for the west coast of the US. Fires in California, Oregon and Washington led to lost vintages, burned vineyards and smoke tainted wine. One estimate puts the loss at $3.7 billion for last year alone. But the real loss may not be seen for years asContinue reading “Guide for Preparing the Winery for Fire Season”
A common question from clients and prospective clients is: Where do I start? My suggestion is: Start with your vision. Deciding on the vision for your winery or winery business is the very first step in creating a successful company. So, what is it and how do you write it? The vision comes first BeforeContinue reading “What’s Your Vision?”
A strategic plan will help your company succeed and plan for the future. A Strategic Plan is a ten year financial plan that forecasts expenses and sales, and includes a Threats and Opportunities Assessment. When writing this plan, start with where you want to be in ten years.
Plan for the future by creating financial plans that enable you to grow your business, capitalize on opportunities and weather the threats.
Three reasons why you should write a business plan anyway.
1. Defines success.
2. Estimates costs and time.
3. Acknowledges risks and rewards.
Wineries are looking to discounts as a way of generating cash flow. But can discounts hurt the winery in the long run? Here are some ways to use discounts without damaging the integrity of brand pricing.
Is your business focused on a niche market? What does it mean and how do you do it? These ideas are explored in my post on Niche Marketing.
Oft times in the wine business, the jump from home winemaker to winery owner happens overnight. You wake up one morning and decide, “Today I will start a winery.” Sometimes, this is drawn from a love of wine and a slow accumulation of bottles over the years, coupled with a lot of extra cash. OtherContinue reading “To Plan or Not To Plan…”