Category: Starting a winery
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10 COSTLY WINERY STARTUP MISTAKES— HOW TO AVOID THEM
Avoid the ten most costly winery startup mistakes. Expert winery consultant with decades of experience shares the decisions that separate profitable wineries from those that struggle
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Why are there so many awful winery names?
Choosing an effective winery name is crucial for brand recognition and sales. Poorly chosen names can confuse customers and limit repeat business. Key guidelines include avoiding personal names, opting for regional identifiers, keeping names short for easy pronunciation, maintaining consistent themes, and conducting thorough research. A strong name enhances lasting appeal.
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How Wineries Create Value
January 2023 discussion with Ed Mysolgland of How to Sell a Business podcast. How wineries create value, what to look for in purchasing a winery and how to make a winery sales ready.
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Crafting the Winery Vision Statement
Before you dive into the business of making and selling wine, start with creating your winery vision statement. It’s critical for you to have a firm understanding of what you do, who you are and why you want to start a wine business. This starts with a vision for your winery. Start by answering these…
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How to Start a Winery With Enotools University
My October Podcast conversation with Joe Lutomske I was fortunate to be able to chat with Joe Lutomske about going from engineering to wine making and to winery business consulting. We talk about the basics of how to start a winery, creating the experience, how to be profitable and make sales. We even fit rosé…
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What’s Your Vision?
A common question from clients and prospective clients is: Where do I start? My suggestion is: Start with your vision. Deciding on the vision for your winery or winery business is the very first step in creating a successful company. So, what is it and how do you write it? The vision comes first Before…