The Order of Operations for Winery Success
WINERY BUSINESS CONSULTING
Most Wineries Fail Because of Business, Not Winemaking.
PEMDAS gives winery dreamers and founders the financial clarity, strategic plan, and practical roadmap to build something that actually works. Whether you’re sketching your first business plan or trying to make your existing winery profitable, you need more than wine industry advice — you need solid business fundamentals applied to the wine world. That’s exactly what I do.
YOU’RE IN THE RIGHT PLACE IF…
You want to own a winery someday
You have the passion. Maybe you have the land. What you don’t have yet is a clear-eyed financial plan that tells you what it will cost and how to make it work.
You’ve launched and need solid footing.
You’re in it now and revenue isn’t where it needs to be. You need someone who will look at your numbers and your business honestly and give you an actionable plan to success
You’re buying, fixing, or repositioning.
You are evaluating an acquisition or restructuring an operation. You need an independent expert who could give you the real picture before you sign anything.
Practical. Actionable. Financially Grounded.
There’s no shortage of winery advice. What’s rare is someone who understands and has worked in all aspects of the business – the financial model, the wine production, the sales structure, the operational plan – and builds everything else from there. PEMDAS stands for the order of operations. One clear step at a time, in the right sequence, so nothing gets missed.
Real business fundamentals
Financial modeling and business planning grounded in wine business standards and customized to your winery.
Actionable
I deliver clear roadmaps, plans and next steps, not just a report that sits on a shelf.
Every stage of the business
From your initial idea to wine sales – I meet you where you are and where you need me.
Start Wherever You Are.
Whether you need expert guidance or want to build your plan independently, there’s an entry point for where you are right now.
Planning Documents & Worksheets
Build your winery plan on your own schedule & get tools for your existing winery. My financial templates and planning worksheets are built from more than two decades of real experience — structured. proven frameworks that walk you through the decisions that determine success.
Best for: dreamers, early-stage founders – small existing winery – self-paced
Personalized Consulting & Coaching
Work one-on-one with Genevieve on your business plan, financials, or a specific challenge. Startup planning, profitability analysis, acquisition evaluation – focused, practical, and built around where you are right now.
Best for: founders ready tor expert guidance – existing wineries – buyers
Network & Industry Connections
Sometimes the most valuable thing is knowing the right person. Genevieve’s network spans winery founders, winemakers, lenders, architects, equipment manufacturers and industry specialists. When you need the right resource, I make the introduction.
Best for: founders who need capital. partners. or specialized expertise
You need a need a business strategist who knows all parts of the wine industry.
Genevieve Rodgers founded PEMDAS because the wine industry is full of passion and short on business discipline. Her work spans winery startups, profitability turnarounds, and acquisition evaluations – always grounded in real financial modeling and practical, executable plans. Her background in engineering, winemaking, wine sales and business means she delivers knowledge based consulting for all parts of your business.
Level Up Your Winery With Practical Winery Business Insights – Free.
Actionable advice on winery profitability, startup planning, and the business decisions that determine long-term success. No fluff. Just the order of operations that help you level up your winery.