10 COSTLY WINERY STARTUP MISTAKES— HOW TO AVOID THEM
Avoid the ten most costly winery startup mistakes. Expert winery consultant with decades of experience shares the decisions that separate profitable wineries from those that struggle
Positioning Your Winery for Sale in a Challenging Market
Selling a winery in today’s market requires strategic positioning. This article outlines how to strengthen cash flow, prioritize the assets that drive value, and set realistic expectations so you can maximize your sale outcome.
Wine Clubs Are Not Optional: How Wine Club Conversions Drive Profitability
Wine club conversions drive winery profitability. Learn why tasting room wine club signups are essential to stable DTC revenue in a contracting market.
Why are there so many awful winery names?
Choosing an effective winery name is crucial for brand recognition and sales. Poorly chosen names can confuse customers and limit repeat business. Key guidelines include avoiding personal names, opting for regional identifiers, keeping names short for easy pronunciation, maintaining consistent themes, and conducting thorough research. A strong name enhances lasting appeal.
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About Me
PEMDAS – an acronym for the order in which a mathematical equation is solved – parentheses, exponents, multiplication, division, addition, subtraction.
Why PEMDAS? Your business will be more successful if you are orderly and strategic in your design and implementation. That’s what I cover in this blog, along with things I’ve learned in my twenty years in the wine industry.
To learn more about me check out my About Me page. I provide a myriad of services for your successful winery. Have a look at my Winery Services page.