Category: Acquisition
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Planning Your Winery Holiday Sales Strategy: Beyond the Tasting Room
October, November, and December drive roughly 30 percent of a winery’s annual sales, but tasting room traffic drops off once harvest ends. This post lays out a five-part winery holiday sales strategy, covering social media, email marketing, wine club and allocations, gift-giving, and personal holiday buying, that turns early-season visitors into buyers through the holidays.
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The Tasting Room Is Where Your DTC Revenue Starts. Make It Count.
Most of your DTC revenue starts in the tasting room, not your website. Here’s why hospitality alone isn’t enough, and how to sell like it matters.
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Wine Clubs Are Not Optional: How Wine Club Conversions Drive Profitability
Wine club conversions drive winery profitability. Learn why tasting room wine club signups are essential to stable DTC revenue in a contracting market.