Category: Planning
-
Building Resiliency into Your Winery
If you’ve followed any recent news about the wine industry, you know it’s going through a rough stretch. Wineries are closing, vineyards are coming out, and visitor traffic is down. On top of that, the weather keeps getting harder to predict. The wine industry will come out the other side of this period, but it…
-
10 Costly Winery Startup Mistakes and How to Avoid Them
Avoid the ten most costly winery startup mistakes. Expert winery consultant with decades of experience shares the decisions that separate profitable wineries from those that struggle
-
Positioning Your Winery for Sale in a Challenging Market
Selling a winery in today’s market requires strategic positioning. This article outlines how to strengthen cash flow, prioritize the assets that drive value, and set realistic expectations so you can maximize your sale outcome.
-
Why are there so many awful winery names?
Choosing an effective winery name is crucial for brand recognition and sales. Poorly chosen names can confuse customers and limit repeat business. Key guidelines include avoiding personal names, opting for regional identifiers, keeping names short for easy pronunciation, maintaining consistent themes, and conducting thorough research. A strong name enhances lasting appeal.
-
How Wineries Create Value
January 2023 discussion with Ed Mysolgland of How to Sell a Business podcast. How wineries create value, what to look for in purchasing a winery and how to make a winery sales ready.