Last year was the worst fire season on record for the west coast of the US. Fires in California, Oregon and Washington led to lost vintages, burned vineyards and smoke tainted wine. One estimate puts the loss at $3.7 billion for last year alone. But the real loss may not be seen for years asContinue reading “Guide for Preparing the Winery for Fire Season”
Tag Archives: Winery
Making Barrel Tasting Weekend Work for You
Get the most out of Barrel Tasting Weekend by signing up new customers to your mailing list and newsletter. Here’s how…
When Wine Club Members Cancel
It’s an economic reality that customers are canceling wine club memberships, but what can you do to keep them as customers?
The Dos and Don’ts of Discounting
Wineries are looking to discounts as a way of generating cash flow. But can discounts hurt the winery in the long run? Here are some ways to use discounts without damaging the integrity of brand pricing.