January 2023 discussion with Ed Mysolgland of How to Sell a Business podcast. How wineries create value, what to look for in purchasing a winery and how to make a winery sales ready.
Tag Archives: sales
A Case for By-Appointment Tasting Rooms
As we move back into open tasting rooms and, hopefully, a more normal wine country summer and harvest, the question has come up: Should tasting rooms continue to be by-appointment, or should they be open for all walk-in customers? The 240% jump from walk-in tasting rooms to by-appointment in the last year, as highlighted inContinue reading “A Case for By-Appointment Tasting Rooms”
When Wine Club Members Cancel
It’s an economic reality that customers are canceling wine club memberships, but what can you do to keep them as customers?
The Dos and Don’ts of Discounting
Wineries are looking to discounts as a way of generating cash flow. But can discounts hurt the winery in the long run? Here are some ways to use discounts without damaging the integrity of brand pricing.