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10 COSTLY WINERY STARTUP MISTAKES— HOW TO AVOID THEM

Avoid the ten most costly winery startup mistakes. Expert winery consultant with decades of experience shares the decisions that separate profitable wineries from those that struggle

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By Genevieve Rodgers

’m an engineer, turned winemaker, turned wine business consultant. For more than twenty years I’ve been making wine, managing wineries and helping people like you start their dreams. I started by developing and planting an estate vineyard that continues, 20 years later, to produce award winning wines. Since then I have managed an estate winery, run my own award winning wine brand and helped others do the same. I have worked in all facets of the wine industry. Along the way I have learned what works and what does not work in this difficult and very rewarding industry. That’s what I bring to the table. Oh yeah…I also have a BS in Mechanical Engineering from the University of California at Davis, an MBA from Chapman University and a Level 3 Award in Wine from the Wine and Spirits Education Trust.

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