WINERY BUSINESS CONSULTANT
Genevieve Rodgers
Genevieve Rodgers has spent nearly 30 years helping wineries build sustainable, profitable businesses — from writing the first business plan to designing the production facility, launching DTC sales, and managing the brand. She writes about what actually works.
MBA · WSET Level 3 Merit · BS Mechanical Engineering
| 27+Years Consulting | 18 US States Served | 4 Countries International | 3K – 500K Cases Designed |
AREAS OF EXPERTISE
| Complete Winery Startup & Business Planning Long-range plans, financial modeling, and funding preparation for new and growing wineries | DTC Sales & Revenue Strategy Tasting room optimization, wine club growth, and cost-revenue analysis for sustainable profitability | Facility Design & Operations Production facility design from 3,000 to 500,000 cases; equipment specification and project management |
| Winemaking Consulting Hands-on winemaking support and training for winery teams across a wide range of varieties and styles | Sustainable Practices Vineyard sustainability, wastewater management, and Porto Protocol member since 2020 | Mentorship & Education Past lecturer at Winemaker Magazine Conference; SCORE mentor; Women in Wine Oregon mentor |
BACKGROUND
Genevieve Rodgers started consulting in the wine industry in 1997 and founded PEMDAS Solutions in 2016. She has since consulted for wineries in 18 US states and internationally in Tanzania, Lebanon, and Thailand. Her work spans every stage of a winery’s life — from concept through scale. Before wine, Genevieve was a Project Engineer at Ford Motor Company, where she developed the analytical rigor and systems thinking she now applies to winery operations. That engineering background — combined with an MBA and decades of on-the-ground winemaking — gives her a genuinely uncommon perspective on winery business problems.
CREDENTIALS
EDUCATION MBA, Chapman University Beta Sigma Gamma Honor Society, BS Mechanical Engineering, UC Davis
WINE CERTIFICATION WSET Level 3, Merit
FOOD SAFETY FSPCA Preventive Controls
CONSULTING NorCal SBDC, 2021–2022 Wine & agriculture industries
Blog: winery.consulting/pemdas-blog-posts-winery-solutions
Contact: genevieve@winery.consulting | Phone: (503) 583-2110