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The Winery Framework Handbook
A structured system for winery success: the right decisions, in the right order, at the right time, revisited as the business evolves.
Built for wineries planning the first vintage, existing operations correcting course, and investors underwriting an acquisition.
Genevieve Rodgers
Founder, PEMDAS Solutions
WHY PEMDAS
Winemaking and business expertise, in one practice.
Genevieve Rodgers built PEMDAS Solutions on more than 25 years across winemaking, vineyard operations, finance, and DTC sales. The practice works the whole winery as one integrated business, in the right order, from concept through long-term profitability.
The Winery Startup Handbook is the same framework used with clients: Planning, Engineering, Method, Distribution, Acquisition, Stewardship. Six stages, revisited as the business evolves.