As we move back into open tasting rooms and, hopefully, a more normal wine country summer and harvest, the question has come up: Should tasting rooms continue to be by-appointment, or should they be open for all walk-in customers? The 240% jump from walk-in tasting rooms to by-appointment in the last year, as highlighted inContinue reading “A Case for By-Appointment Tasting Rooms”
It’s an economic reality that customers are canceling wine club memberships, but what can you do to keep them as customers?
Thinking of down playing your wine club because of a weakening economy. Think again. I talk about the key reasons you want a strong wine club and what you can do to keep it strong.