Tag: wine club
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Positioning Your Winery for Sale in a Challenging Market
Selling a winery in today’s market requires strategic positioning. This article outlines how to strengthen cash flow, prioritize the assets that drive value, and set realistic expectations so you can maximize your sale outcome.
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Wine Clubs Are Not Optional: How Wine Club Conversions Drive Profitability
Wine club conversions drive winery profitability. Learn why tasting room wine club signups are essential to stable DTC revenue in a contracting market.
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A Case for By-Appointment Tasting Rooms
As we move back into open tasting rooms and, hopefully, a more normal wine country summer and harvest, the question has come up: Should tasting rooms continue to be by-appointment, or should they be open for all walk-in customers? The 240% jump from walk-in tasting rooms to by-appointment in the last year, as highlighted in…
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When Wine Club Members Cancel
It’s an economic reality that customers are canceling wine club memberships, but what can you do to keep them as customers?
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Wine Clubs in a Weakening Economy
Thinking of down playing your wine club because of a weakening economy. Think again. I talk about the key reasons you want a strong wine club and what you can do to keep it strong.