Tag: tasting room
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The Tasting Room Is Where Your DTC Revenue Starts. Make It Count.
Most of your DTC revenue starts in the tasting room, not your website. Here’s why hospitality alone isn’t enough, and how to sell like it matters.
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Wine Clubs Are Not Optional: How Wine Club Conversions Drive Profitability
Wine club conversions drive winery profitability. Learn why tasting room wine club signups are essential to stable DTC revenue in a contracting market.
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How Wineries Create Value
January 2023 discussion with Ed Mysolgland of How to Sell a Business podcast. How wineries create value, what to look for in purchasing a winery and how to make a winery sales ready.
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When Wine Club Members Cancel
It’s an economic reality that customers are canceling wine club memberships, but what can you do to keep them as customers?
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Wine Clubs in a Weakening Economy
Thinking of down playing your wine club because of a weakening economy. Think again. I talk about the key reasons you want a strong wine club and what you can do to keep it strong.