LinkedIn Archives - WINERY CONSULTING

When Wine Club Members Cancel

Feb 19, 2009

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by

It’s an economic reality that customers are canceling wine club memberships, but what can you do to keep them as customers?

The Dos and Don’ts of Discounting

Feb 3, 2009

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by

Genevieve Rodgers

in Branding, Business Planning

Wineries are looking to discounts as a way of generating cash flow. But can discounts hurt the winery in the long run? Here are some ways to use discounts without damaging the integrity of brand pricing.

Wine Clubs in a Weakening Economy

Jan 22, 2009

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by

Genevieve Rodgers

in Wine Clubs

Thinking of down playing your wine club because of a weakening economy. Think again. I talk about the key reasons you want a strong wine club and what you can do to keep it strong.

Tag: LinkedIn

When Wine Club Members Cancel

The Dos and Don’ts of Discounting

Wine Clubs in a Weakening Economy