A Winery Startup is one of the most exciting ventures an entrepreneur can take on—but it’s also complex, capital-intensive, and full of pitfalls for the unprepared. Most new winery owners come from successful careers outside the wine industry and quickly discover the steep learning curve: navigating production decisions, vineyard management, financial forecasting, compliance, and the highly competitive direct-to-consumer sales landscape.
That’s where I come in. Bringing together a background in Engineering, Financial Forecasting and Winemaking, I bridge the gap between passion and profitability by guiding you through every stage of building your winery. I help you make confident decisions that protect your investment and set your brand up for long-term success.
Whether you’re in the early concept phase or preparing to bottle your first vintage, my startup consulting ensures you launch with a clear plan, a realistic budget, and a path to sustainable growth. Together, we’ll transform your vision into a thriving winery that attracts customers, creates memorable experiences, and generates lasting financial stability.
What you get
Business Planning & Forecasting
Develop detailed financial models that account for vineyard, winery, and DTC sales costs and revenue potential.
Create a comprehensive business plan tailored to your goals, market position, and growth strategy.
Build cash flow and profitability forecasts to guide investment decisions and secure financing.
Benchmark against industry standards and competitors to ensure realistic targets and competitive positioning.
Identify risks, opportunities, and break-even timelines so you can launch with confidence and clarity.
Winery Design & Equipment Specification
Design a facility layout aligned with your winemaking style and production goals, optimizing the workflow from grape to bottle.
Specify equipment that matches your wine quality targets and intended price point.
Integrate efficient winery design with brand positioning and customer experience.
Source vendors, contractors, and installation partners with experience in wineries at your intended scale.
Balance capital investment, operating efficiency, growth opportunities and long-term profitability.
Brand Strategy & Market Positioning
Define a brand identity that reflects your winery’s vision, values, and target market.
Align packaging, logo, and storytelling with the wines you produce and their price points.
Develop a sales strategy that leverages tasting rooms, wine clubs, and direct-to-consumer channels.
Benchmark against industry trends and competitors to position your brand effectively.
Build long-term customer loyalty through authentic experiences and memorable engagement
Are you ready to work with an Expert?
(503) 583-2110
genevieve@winery.consulting