How Wineries Create Value
January 2023 discussion with Ed Mysolgland of How to Sell a Business podcast. How wineries create value, what to look for in purchasing a winery and how to make a winery sales ready.
Crafting the Winery Vision Statement
Before you dive into the business of making and selling wine, start with creating your winery vision statement. It’s critical for you to have a firm understanding of what you do, who you are and why you want to start a wine business. This starts with a vision for your winery. Start by answering these…
How to Start a Winery With Enotools University
My October Podcast conversation with Joe Lutomske I was fortunate to be able to chat with Joe Lutomske about going from engineering to wine making and to winery business consulting. We talk about the basics of how to start a winery, creating the experience, how to be profitable and make sales. We even fit rosé…
Guide for Preparing the Winery for Fire Season
Last year was the worst fire season on record for the west coast of the US. Fires in California, Oregon and Washington led to lost vintages, burned vineyards and smoke tainted wine. One estimate puts the loss at $3.7 billion for last year alone. But the real loss may not be seen for years as…
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About Me
Hi! I’m Genevieve Rodgers. I’ve been in the wine business for more than twenty years. I’ve been making wine, managing wineries and helping people like start their dream winery. I’ve worked in all facets of the wine industry. Along the way I’ve learned what works and what doesn’t work in this difficult and very rewarding industry. That’s what I bring to the table. Oh yeah…I’m an award winning winemaker, I have a BS in Mechanical Engineering and an MBA.
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