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How to Start a Winery With Enotools University

My October Podcast conversation with Joe Lutomske I was fortunate to be able to chat with Joe Lutomske about going from engineering to wine making and to winery business consulting. We talk about the basics of how to start a winery, creating the experience, how to be profitable and make sales. We even fit rosé…

Guide for Preparing the Winery for Fire Season

Last year was the worst fire season on record for the west coast of the US. Fires in California, Oregon and Washington led to lost vintages, burned vineyards and smoke tainted wine. One estimate puts the loss at $3.7 billion for last year alone. But the real loss may not be seen for years as…

A Case for By-Appointment Tasting Rooms

As we move back into open tasting rooms and, hopefully, a more normal wine country summer and harvest, the question has come up: Should tasting rooms continue to be by-appointment, or should they be open for all walk-in customers? The 240% jump from walk-in tasting rooms to by-appointment in the last year, as highlighted in…

What’s Your Vision?

A common question from clients and prospective clients is: Where do I start? My suggestion is: Start with your vision. Deciding on the vision for your winery or winery business is the very first step in creating a successful company. So, what is it and how do you write it? The vision comes first Before…

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About Me
Genevieve Outdoor pic

Hi! I’m Genevieve Rodgers. I’ve been in the wine business for more than twenty years. I’ve been making wine, managing wineries and helping people like start their dream winery.  I’ve worked in all facets of the wine industry. Along the way I’ve learned what works and what doesn’t work in this difficult and very rewarding industry.  That’s what I bring to the table. Oh yeah…I’m an award winning winemaker, I have a BS in Mechanical Engineering and an MBA. 

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