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How Wineries Create Value

January 2023 discussion with Ed Mysolgland of How to Sell a Business podcast. How wineries create value, what to look for in purchasing a winery and how to make a winery sales ready.

Crafting the Winery Vision Statement

Before you dive into the business of making and selling wine, start with creating your winery vision statement. It’s critical for you to have a firm understanding of what you do, who you are and why you want to start a wine business. This starts with a vision for your winery.   Start by answering these…

How to Start a Winery With Enotools University

My October Podcast conversation with Joe Lutomske I was fortunate to be able to chat with Joe Lutomske about going from engineering to wine making and to winery business consulting. We talk about the basics of how to start a winery, creating the experience, how to be profitable and make sales. We even fit rosé…

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About Me
Genevieve Outdoor pic

Hi! I’m Genevieve Rodgers. I’ve been in the wine business for more than twenty years. I’ve been making wine, managing wineries and helping people like start their dream winery.  I’ve worked in all facets of the wine industry. Along the way I’ve learned what works and what doesn’t work in this difficult and very rewarding industry.  That’s what I bring to the table. Oh yeah…I’m an award winning winemaker, I have a BS in Mechanical Engineering and an MBA. 

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