Brand Consistency – Why you need it.
Your brand is your representative to the world. Consistency is key.
How Wineries Create Value
January 2023 discussion with Ed Mysolgland of How to Sell a Business podcast. How wineries create value, what to look for in purchasing a winery and how to make a winery sales ready.
Crafting the Winery Vision Statement
Before you dive into the business of making and selling wine, start with creating your winery vision statement. It’s critical for you to have a firm understanding of what you do, who you are and why you want to start a wine business. This starts with a vision for your winery. Start by answering these…
How to Start a Winery With Enotools University
My October Podcast conversation with Joe Lutomske I was fortunate to be able to chat with Joe Lutomske about going from engineering to wine making and to winery business consulting. We talk about the basics of how to start a winery, creating the experience, how to be profitable and make sales. We even fit rosé…
Loading…
Something went wrong. Please refresh the page and/or try again.
About Me
Hi! I’m Genevieve Rodgers. I’ve been in the wine business for more than twenty years. I’ve been making wine, managing wineries and helping people like start their dream winery. I’ve worked in all facets of the wine industry. Along the way I’ve learned what works and what doesn’t work in this difficult and very rewarding industry. That’s what I bring to the table. Oh yeah…I’m an award winning winemaker, I have a BS in Mechanical Engineering and an MBA.
Subscribe to My Blog
Get new content delivered directly to your inbox.