Business Strategy

Now that you have your wine the hard part is selling it.  You need a business strategy that includes sales, marketing and promoting your wines.  There are different sales outlets in the wine business that break down into: direct-to-consumer sales and indirect sales.  Direct-to-consumer sales involve: internet sales, tasting room sales and wine club sales.  Indirect sales include: distribution and direct-to-trade sales.  With a marketing plan you can:

  • Determine the correct retail price for you brands
  • Plan price increases and sales
  • Target internet sales and plan internet marketing campaigns
  • Increase tasting room traffic
  • Plan satellite tasting rooms
  • Develop a wine club
  • Plan distribution growth within and outside of your home state
  • Plan direct-to-trade campaigns both locally and in new direct-to-trade states
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