Now that you have your wine the hard part is selling it. You need a business strategy that includes sales, marketing and promoting your wines. There are different sales outlets in the wine business that break down into: direct-to-consumer sales and indirect sales. Direct-to-consumer sales involve: internet sales, tasting room sales and wine club sales. Indirect sales include: distribution and direct-to-trade sales. With a marketing plan you can:
- Determine the correct retail price for you brands
- Plan price increases and sales
- Target internet sales and plan internet marketing campaigns
- Increase tasting room traffic
- Plan satellite tasting rooms
- Develop a wine club
- Plan distribution growth within and outside of your home state
- Plan direct-to-trade campaigns both locally and in new direct-to-trade states